Trade exhibitions demand compelling visual design. Hopup and Popup displays are key tools for creating memorable brand presentations. These displays are more than backdrops - they're interactive platforms communicating brand essence. While both offer visual appeal and portability, their nuanced differences matter significantly. At trade shows, some booths fade into anonymity while others instantly capture attention. The right display transforms your presence, telling a powerful brand story through strategic visual design. Choosing between Hopup and Popup isn't just about aesthetics - it's about
creating an experience that distinguishes your brand. Your display becomes your silent ambassador, engaging potential customers
before a single word is spoken. The goal: select a display that turns heads, sparks curiosity, and sets the stage for meaningful professional interactions.
So, which one will be your secret weapon? Let's break down the Hopup versus Popup showdown and find out which display will help you steal the show at your next event.
What is a Hopup Display? Quick & Easy Trade Show Backdrop
A Hopup display is a tension fabric display designed for quick setup and maximum portability. It features a lightweight aluminum frame with a fabric graphic that stays attached, making it one of the easiest pop-up trade show displays to assemble.
Why Choose a Hopup Trade Show Display?
✔️ Fastest setup time – expands in seconds, no need to attach graphics separately.
✔️ Lightweight & portable – easy to transport in a carrying case.
✔️ Seamless fabric graphic – no visible panel seams for a smooth, professional look.
✔️ Budget-friendly – one of the most cost-effective portable trade show displays.
Best Events for Hopup Displays
Hopup displays are best for events that require quick setup, mobility, and easy transport.
✅ Small Business Expos and Local Trade Shows
- Perfect for emerging entrepreneurs and local business owners seeking a polished yet affordable visual setting.
- Example: Small Business Expo, regional Franchise Expo, or intimate Local Chamber of Commerce gatherings where first impressions can spark meaningful connections.
✅ Job Fairs and Networking Events
- Perfect for recruiters and companies who need a simple yet effective trade show display.
- Example: University Career Fairs, Business Networking Summits.
✅ Promotional Pop-Up Shops and Brand Activations
Perfect for creating buzz at retail pop-ups where every moment matters. Imagine vibrant product sampling events that draw crowds, transforming merchandise into an interactive narrative eager to connect with potential consumers. These aren't standard sales pitches, but meaningful dialogues between a brand's essence and its audience. A single interaction can spark a relationship beyond a single transaction, turning curious onlookers into passionate brand advocates during holiday markets or trade events.
✅ Non-Profit and Charity Events
- Great for fundraising events, awareness campaigns, and community fairs.
- Example: Health Awareness Drives, Volunteer Recruitment Booths.
✅ Corporate Training and Internal Company Meetings
- Can be used for HR training sessions, conferences, and corporate presentations.
- Example: Leadership Conferences, Annual Company Meetings.
What is a Popup Display? Premium Trade Show Backdrop with a Professional Look
Trade show displays have evolved, and popup backdrops are a prime example of smart design meeting practical needs. Imagine a display that unfolds like a mechanical puzzle, transforming from a compact package into a professional-looking booth in minutes. These popup displays use an ingenious expandable frame that stretches out, creating a rigid structure perfect for showcasing brand graphics. Magnetic strips or hook-and-loop fasteners make attaching panels seamless - no complicated setup required. For companies wanting to make a polished impression without wrestling with complex equipment, these modular backdrops are a game-changer. They're lightweight, portable, and deliver that high-end look that can turn heads at any trade show or corporate event.
Why Choose a Popup Trade Show Display?
✔️ Premium appearance – perfect for corporate booths and exhibition displays.
✔️ Rigid panel structure – offers a professional, high-quality look.
✔️ LED-lighting options – enhances booth visibility at events.
✔️ Customizable sizes – available in 8ft, 10ft, and larger configurations.
Best Events for Popup Displays
Popup displays work best for high-profile trade shows, premium exhibition booths, and long-term brand exposure.
✅ International Trade Shows & Industry Conferences
- A must-have for brands competing in large-scale trade shows and corporate events.
- Example:
1. CES (Consumer Electronics Show) – Las Vegas (Technology & Innovation)
2. NRF Retail’s Big Show – New York (Retail & E-Commerce)
3. Canton Fair – China (Global Import & Export)
✅ Product Launches & Press Events
- Perfect for brands unveiling new products or hosting corporate press releases.
- Example: Car Launch Events, Fashion Week, Tech Product Unveilings.
✅ Medical & Pharmaceutical Conferences
- Used by healthcare brands, biotech firms, and medical technology companies.
- Example: HIMSS Healthcare IT Conference, BIO International Convention.
✅ Government & Educational Conferences
- Provides a structured, professional look for government and academic institutions.
- Example: National Education Summits, UN Global Summits, Public Policy Conferences.
✅ Permanent Showrooms & High-End Exhibits
- Best for museum exhibitions, corporate headquarters, and dealership showrooms.
- Example: Automobile Showrooms, University Open Houses, Museum Exhibits.
Hopup vs. Popup: Side-by-Side Trade Show Display Comparison
Hopup vs. Popup: Side-by-Side Trade Show Display Comparison
| Feature | Hopup Display | Popup Display |
|---|---|---|
| Material | Tension fabric graphic | Rigid graphic panels |
| Setup Time | Under 5 seconds, fully assembled | 10+ minutes, requires attaching panels |
| Portability | Extremely lightweight, fits in a carrying bag | Heavier, requires a wheeled case |
| Visual Appeal | Seamless, wrinkle-free design | Structured, premium trade show wall |
| Best For | Traveling exhibitors, quick setup needs | High-end corporate booths, permanent exhibits |
| Cost | More affordable | Higher price point due to panel materials |
Which Trade Show Display is Right for You?
Choose Hopup displays if you need a quick-setup trade show booth that’s lightweight, budget-friendly, and portable.
Choose Popup displays if you want a premium, structured look for corporate trade shows and high-end exhibitions.
📢 Still not sure? Browse our full range of Hopup & Popup trade show displays at 123Displays and find the best fit for your next event!
📞 Contact Us: +1 (877) 744-44-04 📧 Email: sales@123displays.com
Transform your next event with 123Displays' expert trade show solutions. From Hopup to Popup displays, we've got the perfect backdrop to make your brand stand out. Customized, professional, and hassle-free – let's create a display that captures attention and drives results.
Connect with our team today and turn your exhibition into an unforgettable brand experience!