When investing in a display, you want it to work hard like you do. That's where two-sided printing comes in. Rather than consider the back of your banner as wasted space, you have the added benefit of having twice the space to display your message, your images, or even two separate campaigns all on a single piece of hardware.
At 123Displays, we've seen how this simple upgrade changes the way exhibitors use banner stands, retractable banners, and fabric banners. It's practical, flexible, and designed to stretch your marketing budget further.
Two Messages, One Display
It is not necessary to have one message at a time. A two-sided retractable banner stand lets you feature a bold call-to-action on one side and supporting graphics or brand storytelling on the other
. In a trade show, you are able to spin the display and position it according to the crowd traffic and even A/B test it with the crowd to see which design attracts more interest.
Visibility From Every Angle
Trade show floors are busy, with people approaching from all directions. A double-sided banner stand ensures your booth is visible whether someone walks by from the front, the side aisle, or even behind. It comes in handy particularly during events where the booths are very tight with each other—your message is still prominent without additional room or additional displays.
More Than Trade Shows
When the show is over, the value does not cease. Fabric banners and backdrop banners with two-sided printing can easily transition into office displays, event signage, or branded decor for conferences. One of them can be externally oriented, and the other side is internally oriented to meet outside visitors or provide a company presentation.
Perfect for Photo Moments
Everything in events is about experience, and photos are a large part of that. As social sharing emerges, a two-sided step-and-repeat backdrop will automatically become a photo hub. One side may have your brand pattern for media occasions, and the other may spotlight a seasonal campaign or event-specific artwork. In any case, each photo that you take generates a far longer distance in spreading your message.
Twice the Impact, Half the
Footprint
For exhibitors working with retractable banner stands or hanging banners, floor space is often limited. Double-sided printing doubles your exposure without taking up extra room. It is also an economical method of extending the life of your hardware, and it is among the simplest upgrades to install.
Bring Your Vision to Life at 123Displays
Whether you're planning your next trade show booth or reworking your office displays, 123Displays can help you design and print banners that work from every angle. Explore our collection of retractable banner stands, fabric backdrops, and hanging banners—all customizable with two-sided printing to match your brand's story. Go to 123Displays.com and begin designing your new display set today.
Shop All Displays | Contact Our Display Experts | Request a Custom Quote