Unbeatable Display Ideas for a Standout Black Friday Shopping Experience

Black Friday is just around the corner, and if you’re ready to turn casual browsers into loyal buyers, then it’s time to set the stage with displays that work for you. This guide’s here to help you create a space where customers can’t help but stop, look, and shop. Here’s how to make your store the Black Friday destination using 123Displays products.

Set the Scene with Tension Fabric Displays

First impressions matter, especially on Black Friday. Tension fabric displays give you that big, polished look that immediately grabs attention. Think of the Hopup Collapsible Display as your canvas to show off those “can’t-miss” deals, new arrivals, or even a quick thank-you message to customers. It’s sleek, professional, and so simple to set up that you save time without cutting corners.

Pro Tip: Choose graphics with bold colors and clear text that contrast well against the display’s background. High-contrast designs make the message easy to read from a distance, so customers notice deals right away.

Put a Spotlight on Deals with Backlit Displays

Want customers to zero in on your best offers? Go with backlit displays. The One Choice Backlit Display brightens your deals, making them pop even in a busy store. Place it right by the entrance or in high-traffic areas to catch shoppers’ eyes as soon as they walk in. A glowing display with bold discounts? Now that’s a focal point no one will miss.

Pro Tip: Adjust lighting around the display to complement the backlit effect, not compete with it. Soft, ambient lighting nearby helps the backlit display stand out even more and guides customers to the best deals.

Create Hot Spots with Tabletop Displays

Tabletop displays make great “hot spots” for Black Friday. These little setups let you showcase smaller items, bundle deals, or gifts at eye level. Put them near checkout counters or main aisles to keep customers engaged as they browse. They’re the perfect size for those impulse buys — keeping customers shopping without missing a beat.

Pro Tip: Keep Tabletop displays clutter-free and highlight one to three products max. Use small signs with phrases like “Great for Gifts!” or “Perfect Stocking Stuffer” to give shoppers ideas and increase appeal.

Guide the Flow with Retractable Banner Stands

Let’s make it easy for shoppers to find what they want. Retractable banner stands like the Econoroll Banner Stand are here to direct traffic and spotlight deals. Set them up at entrances, exits, or key intersections to guide customers to the best spots — “Today’s Deals,” “Limited Time Offers,” or “Holiday Gifts.” These banners create a clear flow, so customers always know where to head next.

Pro Tip: Position banner stands at various heights throughout the store. Eye-level banners are great for grabbing initial attention, while slightly lower stands can guide customers through aisles without interrupting their line of sight.

Add Depth with Tower Displays and Arches

If you want to make an impression from across the room, go vertical. Tower displays like the WaveLight® Tower or Formulate Arches. bring that extra height to your store layout, adding depth and dimension. These displays help highlight big-ticket items, create zones for different deals, or simply add a “wow” factor that draws customers in from anywhere in the store.

Pro Tip: Place tower displays strategically to break up crowded areas and lead customers into different sections of your store. They help direct foot traffic and make navigation easier, especially on busy Black Friday.

Make a Big Impact with Hanging Banners

Ready to go big? Hanging banners are your answer. Set them up over key areas so customers can spot your biggest deals without having to hunt for them. These banners give a clear view of where the best discounts and new arrivals are. Bold text and maybe a few arrows help guide people to your top sections, while keeping the floor space open and easy to navigate — perfect for the Black Friday rush.

Pro Tip: Keep hanging banners at consistent heights throughout the store for a polished look and easy visibility. Use bright, simple graphics with strong directional language to keep customers moving smoothly.

Finish Strong with Clear Signage and Accessories

You can’t have a smooth Black Friday without good signage. Bold flyers,brochures, posters, and floor decals make a world of difference. Use these to show off deals, help customers navigate, and make the space feel organized. When the signage is clear, customers don’t have to guess — they stay focused on finding deals. That’s how you turn a good shopping experience into a great one.

Pro Tip: Make sure signage is visible from all angles by staggering signs at different heights and locations. Clear, consistent signage helps build trust with customers, making them feel confident about where to go and what to look for.

Ready to Stand Out?

With Thanksgiving spirit still in the air and customers excited for Black Friday, it’s your chance to create displays that work double-duty. Keep things clear, engaging, and inviting, and you’ll see the payoff in both customer satisfaction and sales. Ready to make it happen this Black Friday? Let 123Displays bring your vision to life! Contact us +1 (877) 744-44-04 or sales@123displays.com. From design to setup, our expert team will craft stunning displays that grab attention and drive sales. Stand out this Black Friday with 123Displays!